Why the Media is Excited About Donald Trump

When I worked in media there was a noticeable change in the type of content that was coming down the pipeline from Editorial starting from around the point that Donald Trump won the Republican nomination in 2016.

In its heyday, Cracked sourced the vast majority of its articles from ideas pitched to a robust editorial team from the community, to be researched and written up into features by a crew of ghostwriters that included myself, but by 2016 the dismantling and disempowerment of internet media was well on its way and we were largely just writing to ideas that Editorial came up with themselves.

Those pitches were naturally based on internal stats about what kinds of articles were getting views and traffic, and during the second half of the twenty-teens that meant anything Donald Trump.

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